What is new

The filing lists the work as research, factual verification, creative development, video production and post-production. Deliverables include 3-5 approximately 15-second videos in horizontal and vertical formats. The videos will concern Israel and the U.S.-Israel relationship.^[1]

The filing also sets limits on Piro's role. It says Piro will deliver completed video assets. It says media buying, distribution and independent measurement are excluded from Piro's scope under this work order.^[1]

A second work order, tied to Israel's Foreign Ministry

Piro filed a second disclosure the same evening. It covers a $240,000 continuation work order dated October 19, 2026, and executed October 21, 2026. The work order is again with Havas Media Germany GmbH on behalf of LaPam. The filing says it continues the Fact-Based Content Initiative first covered by a July 20, 2026 work order, with the same scope and terms.^[2][3]

The Exhibit B for this work order names a second Israeli government body. It says Piro will provide strategy, research, editorial development, creative, production, distribution planning and related services for an initiative undertaken on behalf of the Israel Ministry of Foreign Affairs.^[3]

The filing describes the initiative's aim in its own words. It says the initiative will "develop and disseminate accurate, substantiated, and accessible content concerning Israel" and other subjects identified by the client and the Israel Ministry of Foreign Affairs, for audiences in the United States.^[3]

Why this matters

The people Piro has registered say what the campaign is measured for. Four short-form registrants who filed this month describe their political activity in the same words.^[4][5][6][7]

Piro has also filed published pages with the Justice Department as informational materials for this foreign principal. Pages filed on 2026-09-23 and 2026-09-29 carry two brand names: IsraelFact and the Hanover Institute for Public Policy. One IsraelFact page sets out Israel's Foreign Ministry position on when a building can be a military target. It also relies on an IDF presentation that it says was supplied to IsraelFact. Hanover Institute pages cover Palestinian statehood under the Gaza ceasefire plan and population density between the river and the sea.^{[8][9][10][11][12]}

The record also shows what supports the firm. Piro has registered under FARA since 2026-06-02. DOJ's index lists 86 filings from it. Each new work order arrived as a filed amendment with the signed work order attached, the way the law asks.^[8][13][2]

Who is named

Daniel Rosenberg and Tim Piper signed both 2026-10-27 amendments. They also signed a 2026-10-19 amendment.^[13][2][14]

• John Schiela, Research and Measurement Consultant, short form stamped 2026-10-19: to lead campaign measurement and research, including evaluation of campaign effectiveness and message performance.
• Martha Rea, Research Methodology Consultant, short form stamped 2026-10-19: methodological review, survey-design guidance, data-analysis oversight, quality control and reporting recommendations.
• Marc Grozalsky, Research and Measurement Consultant, short form stamped 2026-10-19: survey implementation, campaign evaluation, data analysis, message-performance analysis and reporting.
• Doron Storfer, short form stamped 2026-10-09: campaign measurement services, including research and survey design, data analysis, evaluation of campaign effectiveness and reporting.^[4][5][6][7]

A 2026-10-19 amendment says Doron Storfer will receive a total fixed fee of $14,000, payable in two installments of $7,000. This replaces an earlier arrangement of a $10,000 flat fee plus up to $10,000 for approved overages, if incurred.^[14]

What is not known

• Where the videos will run, and who will buy the media to place them. The filing excludes media buying and distribution from Piro's scope but does not name who will do that work.
• The full terms of the July 20, 2026 agreement. The new filings refer to it but do not reproduce it in the text available here.
• The political-activities response in both Exhibit B filings. Each refers to an appendix that is not in the text available here.
• The answer to whether the materials filed under the IsraelFact and Hanover Institute names were produced under these work orders: Inconclusive. The filing index lists them under this foreign principal but does not tie them to a specific work order.^[1][3][2][8]

The paperwork

• Amendment (Form NSD-5) for the $200,000 work order, received by the NSD/FARA Registration Unit 10/27/2026 8:01:12 PM.
• Exhibit B (Form NSD-4) for the $200,000 work order, contract date 10/21/2026, received 10/27/2026 8:01:09 PM.
• Amendment (Form NSD-5) for the $240,000 continuation work order, received 10/27/2026 8:12:40 PM.
• Exhibit B (Form NSD-4) for the $240,000 continuation, contract date 10/19/2026, received 10/27/2026 8:12:38 PM.
• Registrant: Piro, Inc., registration No. 7732, registered 2026-06-02.^{[13][1][2][3][8]}