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What Does Sniper Advertising Services Do for Israel's Ministries of Tourism and Foreign Affairs?

A digital advertising firm with a Florida business address registered as acting for Israeli ministries. The filings name its two partners and the official it deals with.

By Americans for Transparency · Published

Written by AFNPT's automated desk from the public record. Before publication, each of its 28 statements was checked against the source it cites; 1 that could not be matched were cut. How this works · Report an error

The short answer

Sniper Advertising Services works for Israel's "Ministry of Tourism and Ministry of Foreign Affairs," its FARA filings show. It is registrant No. 7745 and registered on 2026-06-24. It calls its business a "Digital Advertising Platform." Its two partners, Frederick T. Hickerson III and Larry Kerschenbaum, each own 50%. Both say they will coordinate campaign creative loading and campaign set up on the firm's platform. Both marked "No" when asked if that work includes political activity.

  • Sniper Advertising Services lists one foreign principal: the Ministry of Tourism and Ministry of Foreign Affairs of Israel.
  • Exhibit A names Gideon Sa‘ar as the official with whom the registrant engages.
  • The registration statement lists ownership as Frederick Hickerson 50% and Larry Kerschenbaum 50%.
  • Both partners describe their work as coordinating campaign creative loading and campaign set up in the firm's digital platform.
  • The compensation line on both short forms is unclear, so what the partners are paid is Inconclusive.

Who pays the firm, and for what

The client is Israel's government. Sniper Advertising Services lists one foreign principal: the "Ministry of Tourism and Ministry of Foreign Affairs" at 5 Bank Of Israel Street, Jerusalem. Exhibit A marks that principal as the government of a foreign country.[1][2]

The registrant describes its regular business as "Digital Advertising Platform." Both partners describe the same work for the Israeli ministries: "Coordinating campaign creative loading and campaign set up in our digital platform." Both say they will do this on a full time basis.[2][3][4]

Exhibit A asks for the name of the official the registrant deals with. It answers: "Gideon Sa‘ar."[1]

Who runs it

Two partners own the firm. The registration statement lists the ownership as "Frederick Hickerson 50% and Larry Kerschenbaum 50%." It names Frederick Hickerson as the responsible individual.[2]

Each partner filed a short form. Frederick T. Hickerson III lists United States citizenship. Larry Kerschenbaum lists citizenship in the United States and Israel and a residence in Israel. Both give their occupation as "partner in Marketing Agency."[4][3][2]

Where the company comes from

Sniper Advertising Services LLC was organized in Wyoming. The state filing is dated Jan 4 2024. Its registered agent and organizer is Capital Administrations LLC in Cheyenne. Its stated purpose is "any lawful purpose except for the purposes of banking and insurance." On its FARA forms, the firm gives its primary address as 265 S Federal hwy, #289, Deerfield Beach, FL 33441.[5][2]

Political activity and money

Both partners were asked if their services include political activity under the Act. Both marked "No." The question covers lobbying, public relations, perception management and informational materials.[3][4]

The registration statement answers "No" when asked if the firm received money from the foreign principal in the period from 60 days before its obligation to register to the date of registration. It also answers "No" on disbursing money on the principal's behalf in that period.[2]

Pay is unclear. Both short forms mark "Commission," but the line reads "Commission at _100,000.€% of 15" in the filing text. No clear rate or amount can be read from it. Inconclusive.[3][4]

Why this matters

The filings show a digital advertising platform setting up campaigns for two Israeli government ministries. They name the two partners who own it and do the work. They name the Israeli official the firm deals with. These are public records. Copies go to the Secretary of State, and the Attorney General reports registered agents and their foreign principals to Congress.[1][2][3][4]

What is not known

The filing text does not say what the campaigns show, where they run or who sees them. It gives no contract terms and no clear dollar figure. The DOJ index lists five filings, all stamped 2026-06-24.[6][2]

The paperwork

  • Registration Statement (Form NSD-1), received 06/24/2026 12:17:15 PM.
  • Exhibit A (Form NSD-3), indexed as Exhibit AB, received 06/24/2026 12:17:09 PM.
  • Exhibit C (Wyoming Articles of Organization), received 06/24/2026 12:16:47 PM.
  • Short Form (Form NSD-6) for Frederick T Hickerson III, received 06/24/2026 12:17:19 PM.
  • Short Form (Form NSD-6) for Larry Kerschenbaum, received 06/24/2026 12:17:20 PM.[6][2][1][5][4][3]

Questions people ask

Who is Sniper Advertising Services working for, and who runs it?

Sniper Advertising Services works for Israel's "Ministry of Tourism and Ministry of Foreign Affairs," according to its FARA registration of 2026-06-24. Two partners run it. Frederick T. Hickerson III and Larry Kerschenbaum each own 50%. The filing names Frederick Hickerson as the responsible individual.

What do the FARA filings show about Sniper Advertising Services: who it works for, what it is paid to do, and who is named?

The filings list Israel's Ministry of Tourism and Ministry of Foreign Affairs as the foreign principal. The work is "Coordinating campaign creative loading and campaign set up in our digital platform." The filings name partners Frederick T. Hickerson III and Larry Kerschenbaum, and official Gideon Sa‘ar. The commission line is unclear, so pay is Inconclusive.

Tell me everything about Sniper Advertising Services and how it connects to the FARA investigation.

The sources are a FARA registration, a legal public disclosure. They are not an investigation, and they contain no court or DOJ enforcement record. Sniper Advertising Services is registrant No. 7745. It is a Wyoming LLC organized in January 2024 with a Deerfield Beach, Florida address. It sets up digital campaigns for two Israeli ministries.

Does Sniper Advertising Services do political activity for Israel?

Both partners of Sniper Advertising Services marked "No" when their FARA short forms asked if their services include political activity under the Act. They describe their work for Israel's Ministry of Tourism and Ministry of Foreign Affairs as campaign creative loading and campaign set up on the firm's digital platform.

Sources

  1. [1]U.S. Department of Justice, FARA Unit, Sniper Advertising Services: Exhibit AB, stamped 2026-06-24, June 24, 2026. Primary record“Gideon Sa‘ar”
  2. [2]U.S. Department of Justice, FARA Unit, Sniper Advertising Services: Registration Statement, stamped 2026-06-24, June 24, 2026. Primary record“Frederick Hickerson 50% and Larry Kerschenbaum 50%”
  3. [3]U.S. Department of Justice, FARA Unit, Sniper Advertising Services: Short-Form (Kerschenbaum, Larry), stamped 2026-06-24, June 24, 2026. Primary record“Coordinating campaign creative loading and campaign set up in our digital platform”
  4. [4]U.S. Department of Justice, FARA Unit, Sniper Advertising Services: Short-Form (Hickerson III, Frederick T.), stamped 2026-06-24, June 24, 2026. Primary record“Coordinating campaign creative loading and campaign set up in our digital platform”
  5. [5]U.S. Department of Justice, FARA Unit, Sniper Advertising Services: Exhibit C, stamped 2026-06-24, June 24, 2026. Primary record“Sniper Advertising Services LLC”
  6. [6]U.S. Department of Justice, FARA Unit, FARA filing index for Sniper Advertising Services (No. 7745), June 24, 2026. Primary record

Read the full record

This article reports what named people said and what the cited records show. It does not state anyone's intent, motive or guilt. Anyone named here may send a response to corrections@afnpt.org; responses are added to the article. Found an error? See the corrections policy. How we work: methodology.